Strengthen your funnel so that it's trustworthy, resonant, and ready to convert in any market.
I’ll show you how to <solve problem> so that you can <achieve result> without <future pain point/value/undesirable sacrifice>…
Because <false assumption audience is making>.
But <correction>.
<Truth>.and <quick fix> <isn't enough>...
To <audience goals> that…
- result 1
- result 2
- result 3
<what they need to do, <more detail here> so <real desired result here>.
I’m going to show you how…
Workshop Details
⏳ Duration: 60 minutes
🎯 Cost: Free
We’ll cover: <1 liner>.
What You’ll Get from This Workshop
A fresh perspective on <problem>.
Practical strategies from a <my authority role> to <achieve solution>.
Clarity on how to <implement solution> so you avoid missteps that <future pain point>.
Confidence that your <solution> supports your <short term and long term goals>.
What We’ll Cover:
1️⃣ Learn to #1 audience wants so it <audience challenge (additional point?)
- Make AI-generated content sound like you, and learn how to get it back on track when it doesn’t.
- Take prompt refining to another level with in-workshop exercises for YOUR business. You’ll take weak and vague prompt formulas to good to great to next level.
- Learn where AI tools shine and where you absolutely need a human touch as you incorporate AI tools like ChatGPT into your marketing workflow.
- Eliminate the risk of bias, hallucinations, and lack of emotional resonance when using it for strategy or content creation.
2️⃣ Create in a Way That’s True to YOUR Brand & Customer Values
- Find out if your brand values are susceptible to brand integrity issues when it comes to using generative AI
- Keep trust, credibility, and connection thriving by knowing your audience’s expectations and applying appropriate transparency.
- Avoid the mistakes that break brand trust when using AI tools with examples of big brands that got it right or wrong.
3️⃣ Shape the Future of Your Industry with YOUR Brand Vision
- Understand the long-term impact of using AI tools on your niche, industry, and the greater creative economy
you’ll <goal accomplished>.
Who I Am + Why I Created the "trust" workshop
Hi! I’m Jillian Bright, author, conversion copywriter, fractional CMO/marketing director who <authority builder> with a <unique positioning> on <the bigger issue>.
I’ve seen first hand how unexpected problems can pop up for brands <who use bandaid>.
Without <3 important pieces>, brands risk <avoidable pain point>, individuality, and <long term goal>.
That’s why I created this workshop: to <solve the problem> so you can <accomplish big vision>, without <sacrifice or future pain point>.
Who This Workshop Is For
✅ Small business owners and solopreneurs who want AI to save them time without losing their unique voice.
✅ Purpose-driven entrepreneurs who care about creating meaningful connections with their audience and want to ensure AI tools support their mission without compromising their integrity.
✅ Brand-driven business owners who want to ensure their marketing remains aligned with their voice, values, and customer expectations — even as they incorporate AI tools.
✅ Marketers and content creators looking to integrate AI tools thoughtfully and ethically.
✅ Business owners wanting to use AI in their marketing in a way that feels human and on brand.
Who This Workshop Is NOT For
Businesses or individuals who prefer to keep their marketing 100% human-led and aren’t interested in AI tools.
Businesses that prioritize volume of content over values and connection.
Businesses looking for plug-and-play AI prompt guidance. This workshop emphasizes tailoring AI use to your unique brand voice and values.
FAQs
A: Absolutely! Whether you’re new to AI tools, have already started experimenting, or have worked with them quite a bit, this workshop will meet you where you are with hands on exercises during the workshop. Just make sure you have access to your preferred AI tool like ChatGPT, Claude, etc!
A: Most workshops focus on building better prompts with better input, which is an important piece of using AI tools so we’ll cover that. But this one also helps you align your AI tool usage with how you’re using AI for strategy and content generation and repurposing for your marketing with your brand’s values and vision to ensure how you’re implementing these powerful tools is fully on-brand.
We’re going to be using large language models like ChatGPT, Claude, Gemini, etc. as the basis for the hands-on part of the workshop as well as the basis for values and vision alignment but the values and vision alignment section applies to any generative AI.
