Find Your Solution

Digital Tools & solutions for DIY lovers

aligned Ai workshop

a free evergreen workshop for authors, creatives, and small business owners

ALigned AI Workshop

Use Generative AI in a Way that's Aligned with Your Brand Voice, Vision, and Values

Perfect for authors and business owners of any stage who are beginner to intermediate gen AI users

Discover the 4 approaches to voice and messaging alignment, level up your prompts, and avoid common mistakes that can hurt brand trust and sales

the purposeful messaging suite

messaging essentials for every stage of businesses

The purposeful messaging checklist

Check Your Message's Resonance

Perfect for businesses of all stages to self-assess their messaging clarity, resonance, consistency, value, and integrity

The Purposeful messaging starter kit

Build Your Business on Messaging that Converts

Perfect for early-stage businesses who need a simple, effective framework to communicate their value and attract the right clients that will grow and evolve with them

THe Purposeful messaging lab

Turn Your Messaging into Marketing that Converts with AI & Live Support

Perfect for business owners who have foundational messaging in place but need structured support to refine, test, and implement it across their marketing.

Through live workshops and hands-on guidance, you’ll learn how to use AI strategically—not just to generate content, but to enhance clarity, consistency, and alignment with your unique voice and brand values.

the ultimate verbal brand identity & messaging framework

comprehensive brand guidelines framework for established solopreneurs and scaling small businesses

Voice & Visibility
framework

Create Consistently On-Brand Content and Streamline PR efforts

Perfect for businesses with multiple people creating copy or content or alongside AI tools like ChatGPT, and CEOs/Founders launching a media-based visibility campaign.

Make your brand experience unmistakably, and consistently yours, no matter who is creating for you.

messaging & storytelling framework

Create Clear, Resonant, Valuable Messaging
and the Stories That Go Along with it

Perfect for businesses wanting to strengthen their positioning, stand out from competitors, and connect deeply with their ideal audience, or businesses getting ready to pivot or rebrand.

Use this strategic asset to plan launches, nurture existing audiences, increase conversion rates, and guide strategic business decisions.

Available in DIY, Done-WITH-You, and Done-FOR-You support tiers!

$9 Offers

itty-bitty offers that deliver big results

IMPACT IN ACTION

Launch Your Give-Back System in 1 Afternoon

This plug-and-play offer includes everything you need to set up a "give back" system. With 9 model ideas, a decision-making matrix to help you decide on a model, tracking system, and nonprofit, plus guidance and prompts to update existing copy, an impact report template, and more...

You'll be able to get a simple values-based 'Give Back' system up and going in less than a day!

Voice of reader Sheet & Survey Kit

Created especially for authors!
Uncover what truly resonates with your audience with the same tools I use for premium clients.

This kit provides everything you need to gather insights on what REALLY makes readers of your genre move a book to the top of their TBR pile, and a sheet to organize and analyze your insights, helping you align your marketing with their needs and desires.

Use this kit to create content that speaks directly to your audience, drives deeper connections, and helps you sell more books!

Strategy & consulting Services

bite-sized or ongoing strategic support for brand strategy and marketing

review Sessions

Sometimes you know something isn't quite working right but you're not sure what it is... Maybe an email series isn't converting or you just don't feel great about the words on your website. Book a Review Session and I'll examine your piece of copy, and show you exactly what's not resonating and how to fix it.

For business owners who know there's a problem but aren't sure what it is.

Strategy Sessions

In this 90-minute 1:1 session, we’ll dive into any part of your verbal brand identity, brand strategy, author platform building, growth or visibility strategy, or we can sit down and figure out why something isn’t working. You’ll leave with a recording of our call and a personalized 90-day action plan to apply starting right away.

For business owners who know what their problem is but aren't sure how to solve i

Consulting Packages

Looking for a bigger container or ongoing strategic support? I offer 1-month, 3-month, quarterly, and ongoing consulting packages for bigger projects like visibility campaigns, deep nurture campaigns, reengagement campaigns, pivots, rebrands, conscious brand strategy, ethical marketing, and more.

For business owners who know that fixing their problem means ongoing support

Copywriting & Campaign Creation

Strategic story-driven copy, content, and campaign design

Copywriting Services

Done-for-you copy and content that captures your brand's unique identify and drives results. With 6 years of experience as a conversion copywriter for mission-driven clients across industries, we can work on literally anything in your business that needs to be written for impact, connection, and conversion.

I keep 2-3 open spots per quarter for clients looking for one-off projects and ongoing support retainers.


Visibility Framework Creation

Build a sustainable marketing system that grows your audience without overextending your resources and capacity.

Designed for solopreneurs and small teams ready to expand their reach, this strategic offer helps you clarify goals, identify the right channels, and create a strategy that fits your resources and priorities.

Walk away with a focused, actionable framework to make your brand visible in all the right places.

Campaign Design Package

Create messaging and a strategy that connect with your audience and leverages current engagement to maximize results.

This service provides a clear, tailored roadmap, a Messaging Playbook, and content frameworks to guide your campaign from start to finish.

For brands planning a product launch, sales push, pivot/rebrand, or brand awareness event.

Case studies and portfolio, are available upon request. Package pricing sent with inquiry response.

create the change you're here to make.

Working with me isn’t just about better marketing—it’s about using your stories to reshape how you connect, grow, and change the world with your brand.

enhanced clarity

Bring your brand’s identity and messaging into focus for meaningful, trust-building communication across all channels.

exceptional storytelling

Develop your brand’s voice, refine your messaging, and transform your marketing storytelling from good to exceptional.

stronger brand loyalty

Nurture meaningful connections with your audience with a human-centered business that resonates, builds lasting loyalty and stable growth.

"honest, inspiring, and empowering"

Includes:

  • PDF download of chapters 1&2 for smartphone, tablet, desktop, or e-reader
  • Instructions for upload to Kindle, iBooks, Kobo, and Nook
  • Subsciption to monthly “Postcards from Italy” newsletter & new release updates

 

*Spam sucks. I never, ever share or sell your info and you can easily unsubscribe at any time.

Brand + Customer

Voice Guidelines

Download this editable Google doc guide to help you:

 

Craft your brand voice keywords

Discover secret places to find your ideal clients’ language

Identify gaps in your messaging

AND get it all organized in one easy-to-share place.