“If I had just hired Jillian earlier, I could have had this offer to market, signed clients, and started making money much sooner.”
Rachel Nice, Online Curriculum Expert
The Client: Rachel Nice, Founder & CEO of Pine Hill Marketing
Rachel helps coaches and course creators design and launch their first one-to-many offers, including courses, group programs, and workshops. Rachel’s clients are successful online business owners who maxed out with one-to-one clients, and are ready to scale without working more.
“I really love helping people figure out what their expertise is and put it into a repeatable framework that they can teach to others. So many of my clients come to me after only doing tons of custom work for people; they’re tapped out and exhausted.”
Rachel saw a need for intensive, personalized support in bringing her clients’ one-to-many offers to life.
Her clients needed something that wasn’t DIY so they didn’t have to waste time figuring out what wasn’t working on their own. They needed a program that offered faster-to-market time frames, direct access to her expertise, customized advice, and support all the way through to the implementation and optimization of their offers.
The sticking point was actually writing the sales page so she could launch it.
The Challenge: Write a high converting sales page, QUICK!
“I think for me, the challenge was just sitting down with a blank screen in front of me and knowing I had to put a sales page together and feeling like I just couldn’t. I knew what I wanted to say, but I couldn’t get it out.”
Rachel also found herself struggling to fully articulate in writing what she was trying to accomplish with her offer. She was just too close to it, and it was hard to get clarity about what needed to be included and what to leave out.
“Copywriting is such a broad industry, which means not every copywriter has the required level of experience for what you need. Or they might say they can do something, but they can’t.”
Finally, Rachel decided to outsource writing her sales page but the copywriter she hired wasn’t as timely or professional as she’d hoped. Months went by and she still didn’t have a sales page ready for her 1:1 offer.
The Solution: A professional copywriter with a deep knowledge of her ideal client
(and a convenient cancellation in her calendar!)
“I’d known Jillian for a while, I’d seen her writing style, and I trusted her. Her background is so diverse. She’s got this incredible depth to her that makes her a great resource for anybody who needs a copywriter who can truly dive into the story behind why they’re doing what they’re doing. It really sets her apart.”
When Rachel reached out to me (Jillian) to ask for some last minute help with her sales page, I had just had another client push back her start date and had an unexpected free chunk of time in my calendar the following week! We hopped straight on a 60 min Voice and Goal ID call and got to work.
My experience writing for Rachel’s ideal clients and my expert insight in the online marketing world helped Rachel see the program’s potential from a different perspective. I teased out the benefits and transformations of the offer and expressed them in ways Rachel hadn’t even thought of. It was exactly the clear, authentic messaging Rachel had been searching for but was struggling to express on her own.
“Jillian helped me strategize my messaging and pull it all together. Together, we distinguished who was the best fit for the intensive program and the words and phrases that would most resonate with them. Jillian’s so authentic and very down-to-earth. She’s not afraid to tell you what she thinks while still being open to your ideas too. Just super honest and transparent, she’s definitely a woman of integrity.”
The Result: A clear, brilliant sales page ready in less than a week
“I was really impressed with the turnaround time. A week from start to finish—that was amazing. If I had just hired Jillian earlier, I could have had my program to market, had clients, and started making money much sooner.”
Rachel and I were able to get her page perfect with just one round of revisions (all projects include two), and she got her first sale as soon as the page went live! She then went on to get 4X ROI in the first week and was able to immediately roll out her group coaching offer the following month.
The gift of time and mental space that outsourcing her copy gave her, allowed Rachel to spend her energy developing her group program and expanding her potential to serve her clients more fully while adding another revenue stream to her business.
“Without that first profitable launch of my intensive, I might not have felt confident enough to create the group program and put it out there. Knowing people wanted to work with me boosted my confidence. I would never have been able to do all that if I had not invested in Jillian.”
