“I’m connecting with clients on a much better level and our retention rates have increased. I didn’t do any prospecting and could still maintain 5 figure months.”
Karen Escobar, Founder and CEO of Golden Coast Marketing
The Client
Karen Escobar, CEO and Founder of Golden Coast Marketing, doesn’t run your average marketing agency. She works with a limited number of clients each month and aims to uplift businesses that impact social justice.
Golden Coast Marketing is a digital marketing micro-agency that specializes in Facebook and Instagram ads, email marketing, and funnel strategy for socially conscious service providers such as coaches, course creators, copywriters, and people offering membership, etc.
“I want to make sure that we’re working with the right type of clients. We aim to amplify brands that are trying to make the world a better place by giving back to their community, uplifting women, people of color, and any sort of marginalized community.”
The Challenge: Update Karen’s old, templated website copy to capture her awesome personality and socially conscious brand values
Karen wanted her website to reflect the vision of her company and who her ideal clients were. She wanted to move past the labels of ‘course creators’ or ‘service-based businesses’ and needed her website to speak clearly to her dream clients: socially conscious business owners who were as passionate about creating sustainable businesses as she was. Her current website was not doing that.
“I was getting on a lot of discovery calls with clients who were only interested in making more money. They had no interest in social justice or giving back to their community. Those are not the kinds of clients I wanted to work with.”
Karen knew that she needed to work on her messaging, but struggled to put her passion and work ethic into words. She knew that her website copy was the key to helping her connect with the right people but she had also worked with a copywriter a few months prior but was left disappointed and unsatisfied with the entire experience.
“I’ve worked with people in the past where it feels like in order to complete a project, I have to do so many calls, fill out forms and jump through so many hoops. It got to a point where I felt like I’m doing the project, so why pay someone else to do it?”
What Karen needed was an experienced copywriter with an easy undemanding process who could transform her vision into words and make sure her ideal clients clearly understood her commitment to social justice and her community.
The Solution: A copywriter who could capture personality and showcase brand values for better conversion rates
I (Jillian) was so excited to write for Karen! She and I had been in the same business mastermind for a few months and when I started offering website audits she reached out to me right away. Karen is such a fun, amazing human and her business values are badass but her web copy didn’t reflect any of that.
I re-wrote her website copy blending her business’s compelling values and plenty of voice of customer research so her ideal clients would know she’s talking straight to them. I also wrote the site copy with a particular focus on the ‘Book a Call with Us’ page. Karen already had a lot of traffic and needed to weed out bad fit calls so we wanted a page dedicated to really great-fit clients who were aware of Golden Coast Marketing and considering working with the micro-agency.
Now it’s practically effortless for Karen to showcase her values and work ethic to potential clients, and she’s connecting with clients on a deeper level to build and retain long-term business relationships.
The Results: A fun, on-brand website that brings in consistent great-fit clients and 5 figure months
“Jillian made the entire process so easy! From our initial call, to reviewing and approving the copy, Jillian is very easy to work with. We sat down for just one hour and went through everything. From there, she was able to write all this amazing copy. I was really impressed with her passion and professionalism.”
Armed with her new website copy, prospective clients were actively reaching out to her. She started getting better leads, bigger contracts, and best of all, immediately noticed the quality of clients that were contacting her.
“I started to get messages from people saying, ‘I checked out your website, and I feel like I really resonate with what you’re saying, I’d love to talk to you.’”
“Just this morning, [at the time of writing this case study], I had a client who previously purchased a $2,500 package, email me and say they wanted to do another $2,500 package for a different launch. I’m finally connecting with clients who value my work. The website has made it so much easier to maintain our revenue and hit those consistent 5 figure months.”
Karen now spends less time doing prospecting and discovery calls and her business is getting better visibility and higher quality retainer clients. AND she feels confident that her website is aligned with her values of social justice and has taken her business to the next level.
“Jillian really helped me create powerful messaging. From that, I’ve been able to connect with people on a deeper level, get better clients, and better visibility in the way that I want. I even booked a couple of podcast episodes and clubhouse interviews.”
“Jillian is a passionate, professional, and transformative copywriter. She perfectly captured the essence of my work and verbalized my feelings. When I got the first draft of the copy, I kept thinking, ‘Yes, yes, yes! This is exactly what I wanted to say!’
Thank you, Jillian, for doing such an amazing job!”
