learn to use AI tools in a way that's on brand for your business's voice, vision, AND values
Because tools like ChatGPT sound human, it’s easy to treat them like they are human.
But they’re not.
ChatGPT is great at predicting word patterns, but not so much the meaning behind them.
and 3 Brand Personality Keywords Aren't Gonna Cut It...
To create marketing content using AI tools that…
- connects with your audience
- drives them to take action
- and does its job for your business (generating leads and making sales!)
Workshop Details
📅 Date: January 30, 2025
🕒 Time: 10am PST / 1pm EST / 6pm GMT / 7pm CET
⏳ Duration: 60-75 minutes
💻 Format: Live, with a recording available after the workshop.
🎯 Cost: Free
We’ll cover: How to use large language models for your marketing strategy and content creation/repurposing without losing brand identity and trust.
Reserve your spot before 9pm PST / midnight EST / 6am CET January 29, and get a chance to submit your questions ahead of time! That way, even if you can’t attend live you get your questions answered.
What You’ll Get from This Workshop
A fresh perspective on how to use AI in your marketing without compromising your authenticity or your impact.
Practical strategies from a copywriter and messaging strategist to train generative AI tools to sound like you.
Clarity on how to align AI tool use with your brand values so you avoid missteps that could hurt trust and brand integrity.
Confidence that your AI use supports your long-term brand vision, and the larger change you want to make.
What We’ll Cover:
1️⃣ Learn to write prompts so it Sounds Like YOU (Brand Voice )
- Make AI-generated content sound like you, and learn how to get it back on track when it doesn’t.
- Take prompt refining to another level with in-workshop exercises for YOUR business. You’ll take weak and vague prompt formulas to good to great to next level.
- Learn where AI tools shine and where you absolutely need a human touch as you incorporate AI tools like ChatGPT into your marketing workflow.
- Eliminate the risk of bias, hallucinations, and lack of emotional resonance when using it for strategy or content creation.
2️⃣ Create in a Way That’s True to YOUR Brand & Customer Values
- Find out if your brand values are susceptible to brand integrity issues when it comes to using generative AI
- Keep trust, credibility, and connection thriving by knowing your audience’s expectations and applying appropriate transparency.
- Avoid the mistakes that break brand trust when using AI tools with examples of big brands that got it right or wrong.
3️⃣ Shape the Future of Your Industry with YOUR Brand Vision
- Understand the long-term impact of using AI tools on your niche, industry, and the greater creative economy
you’ll learn to use AI in a way that’s fully on-brand.
Who I Am + Why I Created the "aligned ai" workshop
Hi! I’m Jillian Bright, copywriter, messaging strategist, and writer of both fiction and nonfiction who uses AI tools for my own marketing with a cross-industry perspective on the ways AI is changing how we do business.
I’ve seen first hand how unexpected problems can pop up for brands using AI in their marketing.Without thoughtful human guidance and big-picture thinking, brands risk losing the hard-won integrity, individuality, and the long term impact that makes them memorable.
That’s why I created this workshop: to show you how to make AI tools work for you so you can continue to make change you want to see in the world, (or just your corner of it!) without making mistakes that hurt your brand.Who This Workshop Is For
✅ Small business owners and solopreneurs who want AI to save them time without losing their unique voice.
✅ Purpose-driven entrepreneurs who care about creating meaningful connections with their audience and want to ensure AI tools support their mission without compromising their integrity.
✅ Brand-driven business owners who want to ensure their marketing remains aligned with their voice, values, and customer expectations — even as they incorporate AI tools.
✅ Marketers and content creators looking to integrate AI tools thoughtfully and ethically.
✅ Business owners wanting to use AI in their marketing in a way that feels human and on brand.
Who This Workshop Is NOT For
Businesses or individuals who prefer to keep their marketing 100% human-led and aren’t interested in AI tools.
Businesses that prioritize volume of content over values and connection.
Businesses looking for plug-and-play AI prompt guidance. This workshop emphasizes tailoring AI use to your unique brand voice and values.
FAQs
A: Yes! All registrants will receive a recording after the workshop. The replay will be available for free for one week and then on Feb 7, it will move to a $27 paid offering with video, audio, and text components.
A: Absolutely! Whether you’re new to AI tools, have already started experimenting, or have worked with them quite a bit, this workshop will meet you where you are with hands on exercises during the workshop. Just make sure you have access to your preferred AI tool like ChatGPT, Claude, etc!
A: Most workshops focus on building better prompts with better input, which is an important piece of using AI tools so we’ll cover that. But this one also helps you align your AI tool usage with how you’re using AI for strategy and content generation and repurposing for your marketing with your brand’s values and vision to ensure how you’re implementing these powerful tools is fully on-brand.
We’re going to be using large language models like ChatGPT, Claude, Gemini, etc. as the basis for the hands-on part of the workshop as well as the basis for values and vision alignment but the values and vision alignment section applies to any generative AI.
